High-level ideas, deep expertise.
It’s the rare writer who can go from short to long-form content with ease and dexterity. I am that writer.
A lot of companies talk about thought leadership, but don’t really know what it is. It means taking a stance, having a viewpoint, backing it up. Putting a stake in the ground with what may be a controversial stance. Here are some examples of thought leadership in the form of white papers which, yes, call out companies but in an objective, data-driven manner.
CPG companies have gotten lazy. Really. Raking in record profits yet they’re still going with the tried-and-true of cheapening product ingredients, shrinking package/product sizes, and trimming product lines. The good times won’t last forever; here’s a look at how they can start thinking about innovation again.
Health insurance companies are trying to pivot to more of a wellness model, integrating themselves into people’s lives. But who trusts their health insurance company enough to give them the data they need to make this happen? Here, a look at the challenges facing these companies as they attempt to become more things to more people.